Image via KalaStyle

There's soap and then there's soap. Our mental delicious page has a lot of links tagged under the latter: Fresh's Current Marine and Milk bars always transform a shower or bath into an experience; Jo Malone Lime Basil and Mandarin is insane--we even think Dr. Bonner's lavender is soap too. But the bar of Coco Loco Sunsational Sun Soap we picked up the other day at a Brooklyn housewares shop makes us want to post a third tag--SOAP. Where do we begin? The totally pure, nutty cocoa butter smell? The circa 1960's Hawaiian surf shop packaging? The lather as frothy as fresh meringue? The text on the box says, "It's a perfect match for enriching the appearance of tanned skin" but we bet this SOAP lures us into the shower on the most brutal of winter mornings.