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Well well well, what do we have here? A conflict of interest much!? Charla Krupp's tome How Not to Look Old is getting some serious PR in the way of twice-mentioned and reviewed Time magazine coverage. Why? Because it's such a seriously important addition to our non-fiction bookshelves, that's why! Oh, and her hubby is a big shot editor over at Time, too.

FROM JEZEBEL:

Krupp's husband, Richard Zoglin, is a Time senior editor. How Not To Look Old is now on the New York Timestop-ten list for advice and how-to books. Krupp proves yet again that making women feel bad about themselves is an endlessly lucrative endeavor.

To be fair, if I ever release a book, I'd probably sleep with a couple of influential editors too. Kidding. (Maybe.)