Image via Aveeno

Sometimes you have to wonder if there really is a difference between the $275 tube of eye serum and one that costs 1/10th the price or less. Sure, the drugstore brand won't contain the colostrum of Peruvian pygmy goats, but, euw, maybe we don't want that anyway? Let's face it, Kate Winslet is never going to hawk Aveeno, and maybe we'd rather not pay Ms. Winslet's salary anyway. Aveeno's packaging isn't going to give anyone a hard-on, but the Oatmeal People don't fuck around. They have a job to do, whether it's making you stop itching or getting rid of the half-moons under your eyes, and they are going to do it. And for that, you love them (despite their plastic bottle that's going to hate life on the shelf of your medicine cabinet, sitting next to all the Sephora superstars).

Plain and simple: the serum works. Perhaps the shitake mushrooms make it thicker than most serums (for which reason, I'd probably call it a lotion but that doesn't sound nearly as modern). One drop took care of both eyes, and immediately I noticed that the skin was tighter and looked much less parched. Wow, all that for 19 bucks? Those Aveeno folks aren't the type to brag, but damn, maybe they should be bragging just a little.